Unlocking hidden value: How niche markets are bigger opportunities than VCs think
10 min readMar 6, 2024
The easiest way for a VC to kill a deal is to state “The market is too small.”
I happen to think this is the laziest way as well.
Part 1: Why good segmentation matters for big and small markets
It takes work to segment markets.
When market sizing becomes a perfunctory exercise, it can lead to errors.